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Portfolio

Welcome to my portfolio, a collection of my creative projects ranging from smaller to larger briefs. This portfolio contains a variety of self-written, live and hypothetical briefs, all speaking to different markets. Following the design process through from initial conception to final product sampling is something I am always thrilled to be involved in. In this portfolio, you can find examples of that, including; concept boards, manual repeat artworks, highly professional visualisations, product photography and layout design. As a designer who feels passionately about finishing every stage of the design process with detail and care, this portfolio offers a captivating look into my design studio.

Recent

Small projects

A collection of print designs taken from an initial written brief to visualised end product. Focussing on creating two small collections of print designs, in keeping with the aesthetics of Soho Home and M&S Home, that could be applied to a variety of textiles. I have created beautifully detailed hero prints along with complimentary sister prints, suitable for woven or printed textiles. Both small collections were inspired by mood boards provided by the brands and designed for Autumn/Winter seasons.

Recent

Small projects

A collection of print designs taken from an initial written brief to visualised end product. Focussing on creating two small collections of print designs, in keeping with the aesthetics of Soho Home and M&S Home, that could be applied to a variety of textiles. I have created beautifully detailed hero prints along with complimentary sister prints, suitable for woven or printed textiles. Both small collections were inspired by mood boards provided by the brands and designed for Autumn/Winter seasons.

Image adapted from Soho Home 2024

Imaged adapted from Zara Home 2024

Graduate Colleciton

Where Poison Lies

Where Poison Lies is a self-written brief. The collection of designs was created to illustrate the walls and textiles of the café at Greenway House in Devon. Themed around the Agatha Christie novels and the intricate beauty of poisonous plants, the collection immerses you in themes of murder and malice in a remarkably joyful way. For me, it was important that this collection felt truly unique and individualistic, given the design brief. I used skills in visual story telling and hand craft techniques to ensure the collection was grounded in quirk and personality whilst having a professional finish.

Image adapted from Annie Quigley 2023

Graduate Colleciton

Where Poison Lies

Where Poison Lies is a self-written brief. The collection of designs was created to illustrate the walls and textiles of the café at Greenway House in Devon. Themed around the Agatha Christie novels and the intricate beauty of poisonous plants, the collection immerses you in themes of murder and malice in a remarkably joyful way. For me, it was important that this collection felt truly unique and individualistic, given the design brief. I used skills in visual story telling and hand craft techniques to ensure the collection was grounded in quirk and personality whilst having a professional finish.

Image adapted from Annie Quigley 2023

Image adapted from Alice Finney 2023

SS25 Print Design

Habitat

During my 6-month placement with Habitat, I created multiple designs for SS25 Habitat and Sainsburys Home. Using a combination of design briefs, customer profiles and trend research, I created designs that fit not only the look and feel of the brand but also designs that fit with the consumer demands for that season. Combining digital practices with hand painting and drawing allowed for an illustrative take on designs where appropriate.

SS25 Print Design

Habitat

During my 6-month placement with Habitat, I created multiple designs for SS25 Habitat and Sainsburys Home. Using a combination of design briefs, customer profiles and trend research, I created designs that fit not only the look and feel of the brand but also designs that fit with the consumer demands for that season. Combining digital practices with hand painting and drawing allowed for an illustrative take on designs where appropriate.

Timeless entanglement

Timeless Entanglement is a collection of high-end wallcoverings centred around expressing ethereal joy in the home and creating immersive spaces. The self-written brief focusses on creating a hand-crafted collection of high-end wallcoverings that taps into consumers true desires to express their individual style in their home, rather than being guided by trends. The idea that using hand craft techniques, like block printing and screen printing, adds personality to prints is something I believe customers are getting especially attached to. Using this idea, I created a beautiful collection of light-hearted designs in a joyous colour palette.

Image adapted from Soho Home 2023

Timeless entanglement

Timeless Entanglement is a collection of high-end wallcoverings centred around expressing ethereal joy in the home and creating immersive spaces. The self-written brief focusses on creating a hand-crafted collection of high-end wallcoverings that taps into consumers true desires to express their individual style in their home, rather than being guided by trends. The idea that using hand craft techniques, like block printing and screen printing, adds personality to prints is something I believe customers are getting especially attached to. Using this idea, I created a beautiful collection of light-hearted designs in a joyous colour palette.

Image adapted from Soho Home 2023

Image adapted from Soho Home 2023

Digital

Lookbooks & layouts

From my industry experience, I understand how vital visual presentation and communication is. Below are some examples of clear, aesthetic and considered digital presentations for design books, concept boards, design direction inspiration and colour palettes.

CONTACT:

[email protected]

+44 794242337

FOLLOW:

@ameliafarleydesign

@Millie Farley